I won’t lie. It’s 12:03 PM, and I’m still in my pajamas. No, I’m not sick. I’m not curled up binge-watching Hallmark movies either. In fact, I’ve been awake since 2:30 AM, when I headed to my office to address a task as pleasurable as a root canal my marketing.
I’ve been following the extremely valuable seminar offered by Skye Warren in RWA’s marketing community. (Thank you, Skye!) It was clear by Day 2 that I don’t know what the hell I’m doing when it comes to marketing my books. And yes, readers, authors have to market their books. Like 98% of all authors out there, I thought my books would do my marketing for me. And they might . . . if readers left reviews. Only about 1 in 100 do that nowadays. People are busy. I get it. And I’d be a hypocrite to say anything negative, because guess what? I haven’t reviewed the last ten books I read. So, yeah, my book babies aren’t going to do this for me. I’ll have to do it myself.
Some authors have a budget for these things. Most don’t. Guess which category I fall into? That’s right, I can’t hire anyone to build my website, create graphics, and load ads to Facebook, Bookbub, Goodreads, and Amazon. I’m going to have to do those things myself—on top of writing—which means it’s time to fill the big, empty toolbox atop my neck with a few new tools.
Thus, the 2:30 AM.
So far today, I managed to create some images using GIMP, which I know a lot of you will jar me about, but it’s FREE. Also, please bear in mind that the last website I built required HTML and featured images I created in Paint. Not PaintShopPro. Plain old Paint. There’s a learning curve for folks like me who allowed technology to zoom past like an armed bandit. *Side note: I remember laughing at my parents when they couldn’t figure out the remote control on our new VCR. Well, Jim-Bob, I’m not laughing now!)*
In addition to creating a few graphics, I uploaded ads to Facebook and Bookbub, sent the ARC for The Scent of Forever to a prospective reviewer, and checked out Goodreads’ prices. I’m focusing on Scattered Seeds right now, a book long overdue for some attention. Here’s the working graphic so far. Yes, I know, it needs to be trimmed, but I kind of like it.
I don’t have the heart to tackle website maintenance just yet. This was really supposed to be a writing day, one of only two I get each week, so I need to focus on that for the rest of the afternoon.
Now, if you’ll excuse me, I left a character peeking through her curtains at a drone hovering in her yard. AND I’m going to put on some deodorant. At 12:42.